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Nintendo Chief Apologises for Recent 3DS Price Cuts

Nintendo president Satoru Iwata has apologised for making significant price cuts in its 3DS hand held gaming device only five months after launch.

The company cut the price of its flagship hand held 3D gaming device from £153 to £104, angering investors along with early adopters of the console.

In order to please the early adopters of the console, which allows one to play 3D games without the need for special glasses, the company is offering 20 free downloadable games from its e-store.

3DS owners will have to download the games before the new price cuts come into effect on August 12. The games being offered by the company include 10 free virtual console games including Super Mario Bros, The Legend of Zelda, Ice Climber and Balloon Fight and 10 Game Boy Advance games like Yoshi's Island: Super Mario Advance 3, Metroid Fusion and Mario vs. Donkey Kong.

“We are all too keenly aware that those of you who supported us by purchasing the 3DS in the beginning may feel betrayed and criticize this decision,” Iwata said in an open letter.

“This unprecedented timing for a price cut is because the situation has changed greatly since we originally launched the 3DS. We decided it was necessary to take this drastic step in order to ensure that large numbers of users will continue to enjoy the 3DS in the future,” he continued.