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Sony PlayStation Vita To Reach Western Shores In Early 2012

Japanese gaming giant Sony has confirmed that its highly awaited PS Vita portable gaming console will be launching in the UK and US markets in early 2012.

The company had earlier planned to launch the console in phases, starting with a Japanese release, with a launch in western markets in time for the holidays, it was hoped. Now, Sony will be launching the console in Japan around Christmas as promised but has postponed the western launch to early 2012.

According to an article on the Associated Press, Sony Corp. Executive Vice President Kazuo Hirai confirmed the delay of the console's introduction to the western market.

He refused to give the pricing details for the device but suggested that Sony will not have to go for price cuts as drastic as rival Nintendo did with the 3DS.

“"We packed so much into the device and made it very affordable. There is no need to lower the price just because somebody else that happens to be in the video game business decided that they were going to lower their price," he said during a conference at the company’s Tokyo headquarters.

The Christmas holiday season is a great time for console makers and they usually prefer to launch devices then. However, with Sony going back on its word, don’t expect the console to land up on UK shores before mid January.