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Apple iTunes Replay Not Coming Anytime Soon

iPhone maker Apple is a long way from launching the iTunes Replay service that allows customers to stream or re-download the movies they purchased on iTunes on any iOS device or PC.

Citing multiple sources within the film industry, a report on CNET (opens in new tab) informs that the company is yet to sign a deal with at least four of the top six Hollywood movie studios in order to let iTunes users re-download movies on iOS devices and desktop systems.

Sources told CNET that Apple has already started talking with studios for cloud based movie streaming rights but the negotiations could take months before they are finalise.

Last week, we reported that Apple was on the verge of launching the iTunes Replay service that allowed customers who purchase movies from iTunes to stream the movie and re-download it on any device.

Apple’s iTunes Replay service might also get delayed due to an agreement signed between HBO and 20th Century Fox, Universal, and Warner Bros, which gives the channel exclusive electronic distribution rights to movies for a particular time frame.

Whatever the case maybe; one thing is for sure that Apple won’t be launching the Replay service anytime soon; atleast for a few months.

Ravi Mandalia
Ravi Mandalia

Ravi Mandalla was ITProPortal's Sub Editor (and a contributing writer) for two years from 2011. Based in Ahmedabad, India, Ravi is now the owner and founder of Parity Media Pvt. Ltd., a news and media company, which specializes in online publishing, technology news and analysis, reviews, web site traffic growth, web site UI. Ravi lists his specialist subjects as: Enterprise, IT, Technology, Gadgets, Business, High Net Worth Individuals, Online Publishing, Advertising, Marketing, Social Media, News, Reviews, Audio, Video, and Multi-Media. He has also previously worked as Dy. Manager - IT Security at (n)Code Solutions.