Apple is expected to double or even triple the market share enjoyed by the iPhone and Mac platform over the course of next few years.
Describing Apple’s growth as the ‘ultimate platform adoption story’, Sterne Agee analyst Shaw Wu claimed that the company has a huge amount of room for growth in both consumer and enterprise markets, Apple Insider reports.
The analyst noted that both Apple’s iPhone and Mac platform have a between 4 per cent and 5 per cent share in the mobile phone and personal computer market, giving Apple a lot of room to propel its growth.
"We believe AAPL has opportunity to double or potentially even triple its market share in these end markets over the next few years, particularly with Greater China and international as underpenetrated opportunities," Wu said.
"We think the beauty with the AAPL platform story is the company doesn't need to win over everyone to continue success. The company just needs to continue winning a fair share of its vast end markets as more users get the AAPL advantage of 'it just works better',” he continued.
Wu also said that Apple is the best positioned company to take advantage of the boom in the mobile internet, cloud computing and overall ‘consumerisation of technology’.