Motorola is reportedly planning some "important global launches" of both tablets and smartphones, according to Sanjay Jha, the company's CEO.
During the Oppenheimer & Co Technology & Communications Conference on Tuesday, Jha talked about Motorola's plans, saying that while smartphones remain their main priority, they are also preparing to release tablets with "aggressive form factors".
Apparently, Motorola has learned some things from their past experience with the Xoom tablet, and this time they plan to do much better. One thing they have learned, according to Jha, is that tablets' price points move much faster than they had expected, making it tough to keep up with rival tablets in terms of pricing. Motorola's upcoming tablet should also be improved in terms of applications and available content at launch.
As shown by the latest quarterly results, the Motorola Xoom, the first tablet to run Google Android 3.0 Honeycomb, hasn't been much of a success. The company managed to ship only 440,000 tablets, next to nothing compared to iPad 2 shipments of 9.41 million units during the same period.
The company's CEO didn't provide any further details on what "agrresive form factors" means, but it seems that Motorola is looking to approach the tablet and smartphone market in a very different way to challenge Apple's dominance.