After the HTC Sensation and the Evo 3D, the Taiwanese company is preparing to launch yet another smartphone - the Vigor - which seems to be capable of squaring up to the forthcoming Apple iPhone 5.
The handset has been spotted on a German website and is said to be the successor of the HTC Thunderbolt. Its specifications show that it will almost certainly be the handset to beat in the last quarter of 2011.
It is rumoured to come with a dual core SoC clocked at 1.5GHz, potentially a Qualcomm Snapdragon model, the fastest on any of the soon-to-come handsets and faster than the 1.4GHz model on the HTC Flyer tablet.
Just as impressive is the claimed HD ready screen, a 4.3-inch model with a resolution of 1280x720 pixels. Such a display would have a pixel density almost similar to the retina display of the iPhone 4.
Other hints dropped include Android 2.3.4 Gingerbread, HTC Sense UI 3.5, an eight-megapixel camera and the fact that it will be the first smartphone from HTC to support the Beats Technology, from Dr Dre's audio company that HTC acquired recently.
The Vigor would be HTC's fourth large screen Android-based smartphone after the HTC Evo 3D, the Sensation and the Desire HD currently on sale in the UK.