Head of Mobile advertising division at Apple Inc, Andy Miller has announced his resignation for better prospects at a venture capital company.
According to the Wall Street journal, Miller, joined Cupertino, California-based Apple Inc. when the company acquired mobile-based advertising company Quattro Wireless last year. However, the company was shut down by Apple in a few months to propagate its new advertising platform, iAD.
"I am excited to join the team and for the opportunity to work with exceptional entrepreneurs building the next generation of innovative, market leading companies," Miller who is gearing to join Highland Capital Partners, said in an official statement.
“He'll (Andy) be a terrific addition to the Highland team as we continue to expand our presence in California," a general partner at Menlo Park, California-based Highland Capital Partners, Peter Bell told the press in a statement.
Miller worked as the vice president of iAD and reported directly to company’s chief executive Steve Jobs. Soon after the pompous launch of iAD network, critics began to raise their doubts on its long and reliable innings, since ads on iAD were being sold for nearly 10 times the normal rate. Sharp forecast was made by the chief executive of Yahoo Inc. Carol Bartz when she said the advert service initiated by Apple will not stand a chance in the industry.