Smartphone maker Research in Motion is reportedly planning to launch its own music streaming service for the BlackBerry Messenger feature which comes with its smartphones.
According to an article on Cnet, sources with the knowledge of the situation have revealed that the company is in talks with four of the largest music labels for its music streaming service.
The sources have claimed that the Canadian smartphone maker has already signed a deal with one of the music companies and is close to signing deals with two others. The company is expected to roll out the test version of the service within the next few weeks.
The service will be built around the BlackBerry Messenger platform, which is a popular instant messaging service that comes on BlackBerry smartphones. The platform allows BlackBerry users to chat amongst themselves in real-time and share files like music, videos and documents.
The move comes at a time when the company, in order to stop a sliding smartphone market share in favour of Apple and Google, is trying to reinvent itself as an entertainment media device maker and to that end, even launched its PlayBook tablet PC device, which received mixed reviews from the market.