T-Mobile has recently announced the release of the BlackBerry Bold 9900, set for August 31st. RIM's newest model is a GSM version of the Blackberry Bold 9930 released by Verizon and Sprint.
If Apple maintains its pricing strategy for the purported iPhone 5 of introducing its newest handset at the same price as its predecessor, then the BlackBerry Bold 9900 will be more expensive than the highly vaunted though unreleased iPhone.
Reportedly, the Bold 9900 will be priced at $299.99 after a $50 mail-in rebate, $50 more expensive than the Bold 9930 of Verizon and Sprint. Even without the rebate, T-Mobile's Bold is more expensive than the most popular smartphone worldwide, based on market share and shipments, Apple's iPhone 4.
The cheapest iPhone 4 is only $199 with a 2 year contract. There is an iPhone 4 that costs $299.99 like the Bold 9900, namely AT&T's GSM iPhone 4, but that one has 32GB storage space, whereas the 9900 only has 8GB onboard storage.
The BlackBerry Bold 9900 also has a 640x480 touchscreen display with a physical QWERTY keyboard, features a 1.2 GHz single core processor, and runs the latest BlackBerry OS 7.
The iPhone 5 is expected to come towards the end of September or beginning of October, plus with a number of Android superphones from Samsung, HTC and Motorola perhaps RIM will have to rethink it's premium pricing policy.