BT Openzone has partnered with beer maker Heineken to offer free Wi-Fi in 100 pubs across London.
Under the deal, pub goers not only will have free Wi-Fi but will also get exclusive location based content from ‘i’. According to the BT press release, punters will be redirected through the custom ‘i’ section when they access the Wi-Fi.
‘i’ is a mini-digital newspaper dished out by the Independent and will be a part of the ‘Heineken hub’ which will be accessible to the users.
The two companies plan to extend the service to 200 bars and pubs across the United Kingdom by the end of 2012.
According to the company, Wi-Fi access will be free for BT broadband customers and for users of iPads, iPhones, iTouch, Android, Samsung and Blackberry devices and Smartphones.
"The partnership with BT reinforces the brand's reputation as a leading player in the development of technology. The Wi-Fi initiative will provide excellent exposure for Heineken among its key target audience and build greater affinity between the brand and its consumers." said Rick Lawrence, Marketing Manager at Heineken UK.
BT also revealed that with this deal, the total number of Wi-Fi hotspots offered by the company breached the 3 million mark.