Soon Android users on Vodafone will be able to pay for applications from their monthly phone bills, the European wireless carrier has announced.
In what is being touted as a first in Europe, Vodafone Android customers in the UK and Germany will be able to pay for apps purchased from Google Android Market, via phone bills without having to give their credit card details.
As of now, the service will be able to customers who purchase an Android phone directly from Vodafone either online or from its retail outlets. However, the company plans to extend the service to pay-as-you-go customers in the future as well.
The wireless carrier is encouraging developers to adopt the new method of payment as users, who are otherwise reluctant to divulge their credit card information, will be able to purchase their apps.
“This evolution in Android app payment greatly improves the user’s purchase experience and consequently their likelihood of completing a sale,” Vodafone said in a blog post meant for developers.
“In addition to facilitating the best possible user experience, Vodafone operator billing extends your reach to the large number of app buying customers who are unwilling or unable to use credit cards. In some countries this can be more than 90 per cent of the market,” it added.