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American Standards Authority (ASA) Asks Motorola to Change Smartphone Advertising Claims

The aggressive ad campaign Motorola embraced to promote its Motorola Atrix smartphone has undergone a massive setback as the Advertising Standards Authority (ASA) has asked the company to stop calling the handset “world's most powerful smartphone."

The ASA took action after a receiving complaints lodged by a pair of Motorola’s rival companies. ASA explained that the Samsung Galaxy S II i9100 is equipped with a more powerful processor than the Atrix, so Motorola’s claim is totally misleading.

“Motorola said, although the Samsung Galaxy S II i9100 had a slightly faster processor, it did not operate the unique computer-like accessory ecosystem that the Atrix did,” claims the ASA, according to PC Pro.

The advertising watchdog added, "We considered most viewers would understand the claim 'the world's most powerful smartphone', in context to a smartphone, to mean that the product had, among other features, a faster processor than any other smartphone."

It is important to note that compared to the Atrix’s 1 GHz processor, the Samsung Galaxy S II i9100 is equipped with a faster and more powerful one with a clock speed of 1.2 GHz.