A Chicago based law firm has sued online analytics firm comScore alleging that ‘sinister and shocking’ methods were used to collect data.
The class-action lawsuit was filed by the law firm Edelson McGuire on behalf of two plaintiffs.
comScore has dismissed the lawsuit as ‘without merit and full of factual inaccuracies’ and denies any violation of US law, The Register reports.
“Namely, comScore has developed highly intrusive and robust data collection software known by such names as RelevantKnowledge, OpinionSpy, Premier Opinion, OpinionSquare, PermissionResearch, and MarketScore... to surreptitiously siphon exorbitant amounts of sensitive and personal data from consumers' computers,” the lawsuit alleges.
“Through subsidiaries bearing innocuous names, comScore uses deceitful tactics to disseminate its software and thereby gain constant monitoring access to millions of hapless consumers' computers and networks.”
The lawsuit claims that comScore violated several US laws including Stored Communications Act, the Electronic Communications Privacy Act, the Computer Fraud and Abuse Act and Illinois Consumer Fraud and Deceptive Practices Act.
comScore is one of the largest online tracking and analytics companies and provides data to 1,800 companies including Yahoo, Facebook, and Microsoft.