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Samsung changes phone naming convention

South Korean electronics giant Samsung has announced its new naming strategy for their Galaxy range of mobile phones, which are indicated by an S, W, M or Y following the ‘Galaxy’ name or by the words Pro, Plus or LTE.

The news of the new way of identifying Samsung Galaxy phones has been established to offer a more clear way of understanding the entire range, along with upcoming devices. Samsung has already been using this structure for a while, although this is the first time the company has verified the naming along with their own explanations.

Samsung has stated the ‘S stands for ‘Super Smart, where these devices are at the top of the white and brown goods companys' mobile portfolio. This class will only be used on flagship devices such as the Samsung Galaxy S II, or the ‘R’ royal/refined models – which is their premium category of mobiles, with a combination of power, performance and productivity.

The ‘W’ stands for ‘Wonder, which is Samsung’s high quality and strategic phones, striking a balance between style and performance. Their ‘M’ relates to ‘Magical’, as a high-performance mobile phone and at a low-end price point.

Samsung Galaxy ‘Y’ models stand for ‘Young, where these are all entry-level mobile devices for emerging markets or the younger arena with at a more sensitive price point.

There are also ‘class indicators’ to allow a more of a specific description of the key selling points to a certain device, where ‘Pro’ indicates the handset includes a Qwerty keyboard for email and message typing. The ‘Plus’ shows that device is an upgrade from an existing model, and ‘LTE’ relates to Long-Term Evolution 4G standard.

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