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£398.99 Sony KDL-40EX503U 40" LCD Full HD 1080p TV

Sony, known for the excellent range of consumer products in nearly every segment, brings to you the truly dramatic 40 inch Bravia KDL40EX503U Full HD TV with rich, vivid colours and excellent motion performance.

The Full HD 1080p display ensures that the picture output you get is beautifully crisp and detailed when you're watching HD TV channels, Blu-ray movies or playing games. The KDL40EX503U has a 24p True Cinema mode to ensure that you can watch films in all their 24 frames-per-second glory. The Cinema Mode offers two different profiles giving you authentic cinema experience using unique film-like textures and adjusted colour and brightness levels.

Sony's BRAVIA Engine 3 processing system that comes with the TV ensures colour tones are true to life, contrast is optimised, and detail is reproduced faithfully. Few of the other features that make TV viewing more fun are Ambient Sensor Technology and Motionflow 100HZ.

The S-Force Front Surround system from Sony creates powerful, punchy sound, through invisible speakers hidden in the television's casing. The TV also comes with inbuilt Freeview and Freeview HD tuner.

As the TV is Wi-Fi ready, all you need to do is add a wireless dongle to be able to connect to your home network. This will allow you to connect directly to Bravia Internet Video and access online services, stream full-screen videos and catch up with TV shows you may have missed. HDMI and USB connectivity ensures that your TV is attachable to any latest gadget be it a Blu-ray player, game console or HD camera.

Sony KDL-40EX503U 40" LCD Full HD 1080p TV is available on Best Buy for £398.99.