Chipmaker AMD’s Indian wing has kick-started the company’s new “Future is Me” campaign all across India.
The new campaign will feature a four month-long contest aimed at India's youth. The contest will incorporate four components: entertainment, music, fashion, and digital to form the overall structure of the contest. Further details will be announced at a later time.
According to experts, the campaign initiated by AMD, will earn the company much more than money. Reaching the younger generation, particularly those under the age of 24 who make up a significant amount of the 1.2 billion people in India, will hopefully create a new generation of loyal consumers interested in technology. Engaging young people helps ensure the success of future product sales.
"I think over the last few years, we have gotten used to a world where there is going to be uncertainty," AMD India Managing Director Ravi Swaminathan said, according to Money Control.
“No one can comment on what will happen in the short-term, but I think over the longer term, (since) digital penetration in countries like India is so low, there is no way to go, but up,” he added.