Samsung has dished out the software development kit for Bada 2.0 mobile operating system, the company’s answer to iOS and Android.
The Korean smartphone maker, which is locked in an intense legal battle with Apple, is keen to build on the success of its Wave smartphone, Samsung’s highly popular non-Android device. The Wave smartphone has shipped more than 4.5 million devices since its launch.
The second version of Bada comes with new features and functionalities that somewhat bring it at par with rivals.
Samsung said that the OS now supports multi-tasking, HTML5, has a new advertising platform for in-app advertisements and support for Near Field Communication payment technology.
"We are extremely pleased with the success of Bada and our Wave devices, and have brought together our key mobile innovations for Bada 2.0," said Simon Stanford, managing director of mobile at Samsung UK and Ireland.
"Whilst we will continue to work with partners including Google and Microsoft, Bada will be a big focus for us in the future as we work to make it a leading mobile platform." he added.
The company also announced cash prize for the first 20 developers to get 100,000 downloads for their applications.