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Tesco Test Drives Virtual Store for Mobile Users

UK based leading grocers Ocado Group Plc and Tesco Plc has announced that they have kick started the trials of virtual shopping walls - a new offering which users can use to browse through images of products they want and order them using a dedicated app on their mobile phones.

According to Tesco, headquartered in Cheshunt, England, it launched the world’s first ever virtual store in central Seoul’s Seonreung subway station where users can browse through over 500 most popular products in offering from the store. If interested, users can scan the barcode attached with each item using their smartphones and subsequently get them delivered wherever they want.

“We are always looking to make the shopping experience easier and more convenient for our customers and the introduction of the virtual store is a great achievement,” DW Seol, executive vice president of corporate affairs at Tesco’s Homeplus unit in South Korea, said in a statement, Bloomberg reports.

Ocado, which happens to be the biggest independent online grocer in the UK, has also launched a similar campaign in London’s One New Change. According to the company, the test is scheduled to end on the coming September 1st.

Jason Gissing, Ocado co-founder, said: “The virtual shop window is a bold move for Ocado and something we are very excited about."