Korean electronics giant and the Galaxy maker Samsung has announced on Monday that it is launching a mobile instant messaging tool in its handsets- a desperate move as suggested by many experts, aimed at countering the massive lead enjoyed by the rivals Apple and the PlayBook and BlackBerry maker Research In Motion.
This new service, dubbed ChatOn is likely to be made available by the company sometime during October. According to Samsung, the app will come pre-installed in a wide range of Samsung feature phones and smartphones powered by the Bada operating system, as well as Google’s Android platform.
Off late, it has been seen that almost all major stakeholders in the mobile market are relentlessly trying to come up with their own answers to RIM’s BlackBerry Messenger which has over the years played a crucial role in the massively popular status enjoyed by the company’s BlackBerry line of products.
Meanwhile, Apple is also believed to be planning on introducing its own messaging service iMessage which will enable millions of iPhone and iPad users to send and receive messages amongst themselves over the Web, for no added cost.
Now what remains interesting to see is whether or not Samsung’s new venture in the highly competitive mobile messaging service actually helps it counter the massive lead enjoyed by the other handset makers such as Nokia, Apple or RIM.