Samsung has produced three new smartphones based on its home-grown Bada 2.0 platform to reduce its dependence on Android and to compete with Apple.
The three new smartphones, running on the latest Bada 2.0 platform, are part of the highly popular Wave series.
The company said that the new Wave 3, Wave M, and Wave Y devices will not only come with Bada 2.0, which allows for multi-tasking, voice recognition, and NFC support, but will also feature the new ChatON mobile communication service which Samsung developed along with a improved version of Samsung Apps, the company’s own app store.
The Wave 3 has a 4-inch 480 x 800 Super AMOLED screen, a 5MP camera with LED flash, and 14.4Mb/s HSDPA 3G capability.
The Wave M has a 3.7 inch screen, support for NFC, and 7.2Mb/s HSDPA 3G feature.
Meanwhile, the Wave Y has a 3.2 inch screen and a 2MP camera. The device is priced for the mid-range market.
“Smartphones are gaining popularity by the day. The new additions to the Wave portfolio are the first to benefit from the power of our Bada 2.0 platform; the full extent of our commitment is clear to see in each device. We’ve produced easy-to-use smartphones that will inspire the market,” said JK Shin, President and Mobile Communications business at Samsung.