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Toshiba Thrive AT-100 Tablet Costs As Much As iPad 2 In UK

Early reports show that the newly released Toshiba Thrive, also known as the AT100, will cost as much as £399.95 at AskDirect, the same as the cheapest Apple iPad 2 tablet, which might not be a wise pricing strategy following the demise of the HP TouchPad.

The tablet, which was announced earlier this year at the Consumer Electronics Show, is set to launch tomorrow in the UK, and back in July Best Buy said that it would sell the tablet - the followup to the disastrous Folio 100 - in its stores in the US.

The tablet comes with a dual core Nvidia Tegra 2 SoC clocked at 1GHz, 1GB RAM, 8GB, 16GB or 32GB onboard storage, a five megapixel rear camera and a two megapixel front-facing one, Bluetooth 3.0, a 10.1-inch capacitive touchscreen (with a 1280x800 pixel screen, spruced with Toshiba's own resolution+ technology), two USB & HDMI ports and a SD card reader (rather than microSD).

At 765g, it is the heaviest of the new 10.1-inch tablets, beating the HP TouchPad by 25g and nearly 30 per cent heavier than the Samsung Galaxy Tab 10.1. That's also partly due to the fact tthat the tablet comes with a user-replaceable battery (with a quoted battery life of seven hours) and a customisable backplate.