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Google Homepage Flaunts Deals to Users

Google, for the first time, has offered daily deals via Google Offers, on its website home page, even as Facebook has decided to depart from the daily deals business.

Google Offers, which was launched in several US cities a while back, allows users to get daily deals from businesses and service providers in and around their area. The company hopes to emulate the same success Groupon has had in the daily deals market.

According to Reuters (opens in new tab), on Wednesday, the company placed a daily deals offering on its web page, indicating that Google will use the might of its search engine to promote its service.

The deal, which was placed at the bottom of the Google Search home page, allowed users to purchase $25 tickets for New York's American Museum of Natural History at a discounted price of $5.

Google, like Groupon, hopes to rake in advertising revenue from local businesses like eating joints, pubs and retailers, by promoting their business via discounts.

"We occasionally include a link on the Google homepage that points users to important information, whether it be about a relevant cause, a new product or an offer," a Google spokesperson told Reuters.

With Google receiving million of search hits on any given day, Google Offers is definitely going to get some chunk out of that and might become one of the fierce competitors of Groupon.

Ravi Mandalia

Ravi Mandalla was ITProPortal's Sub Editor (and a contributing writer) for two years from 2011. Based in Ahmedabad, India, Ravi is now the owner and founder of Parity Media Pvt. Ltd., a news and media company, which specializes in online publishing, technology news and analysis, reviews, web site traffic growth, web site UI. Ravi lists his specialist subjects as: Enterprise, IT, Technology, Gadgets, Business, High Net Worth Individuals, Online Publishing, Advertising, Marketing, Social Media, News, Reviews, Audio, Video, and Multi-Media. He has also previously worked as Dy. Manager - IT Security at (n)Code Solutions.