Redmond based Windows maker Microsoft Corp. is going to invest a hefty amount to train a handful of sales staffs for phone companies all around the world.
Apparently, the company took the initiative so that the trained sales teams can promote the handsets running on its Windows Phone operating system platform more effectively, and in a rather appealing way.
The move has been already termed by many industry experts as the company’s latest desperate attempt to catch up in the global smart phone market.
Expressing his point of view about the market standing of the Windows Phone OS, Achim Berg, Microsoft's head of Windows Phone marketing stated, "This is a completely new platform, it takes time," Bloomberg News (opens in new tab)reports.
"It took time with Android, it took time with Apple. We have to show that we're very capable and that we have the fastest and easiest phone," he added justifying his earlier comment.
Meanwhile, in a related development, Taiwan based smartphone maker HTC announced earlier in the week a better-than-expected forecasts of its 3rd Quarter standing in the market. According to the company, the sales of its smartphone devices running on both Android and the Windows Phone OS are going to double to 13.5 million in comparison to what it was a year back.