Skip to main content Getting Facelift for Better Usability

Retail giant Amazon is planning a major redesign of its website which is aimed at making it easier for customers to browse and purchase products.

According to The Wall Street Journal (opens in new tab), the changes, which will be soon available for all, have been designed keeping in mind tablet devices, which fits, because the company plans to launch a tablet device soon.

“We are continuing to roll out the new design to additional customers, but I can't speculate on when the new design will be live for everyone,” an Amazon spokesperson said, informing that the company started to test the new website last week.

The redesigned home page has lost its clutter and comes with a lot of whitespace. The search bar has been enlarged and there are fewer buttons. The new website also focuses on Amazon’s digital offerings rather than the physical goods.

Earlier, the users were redirected to pages with both digital and physical goods but now the new website there is a single row of buttons which offer digital goods like music, books, video and software.

It is believed by many experts that when the company introduces the new design, the sales will be impacted for the first month or so as people grasp the new design.

Ravi Mandalla was ITProPortal's Sub Editor (and a contributing writer) for two years from 2011. Based in Ahmedabad, India, Ravi is now the owner and founder of Parity Media Pvt. Ltd., a news and media company, which specializes in online publishing, technology news and analysis, reviews, web site traffic growth, web site UI. Ravi lists his specialist subjects as: Enterprise, IT, Technology, Gadgets, Business, High Net Worth Individuals, Online Publishing, Advertising, Marketing, Social Media, News, Reviews, Audio, Video, and Multi-Media. He has also previously worked as Dy. Manager - IT Security at (n)Code Solutions.