Virtual owner of the Internet, Google said it is to trim the fat, shutting down a range of ten products and services in what it tortuously termed a 'fall spring-clean'.
The cull reflects a focusing of resources following co-founder Larry Page's assumption of CEO duties in April. Page evidently wants to have a good stab at the social-networking scene thus far trussed up by Facebook.
Arms for the axe include Aardvark, on which it lavished $50 million just last year, Desktop, Google Pack, Fast Flip, Google Maps API for Flash, Google Web Security, Image Labeler, Subscribed Links, Notebook, and Sidewiki .
Announcing the cull on the company blog page, Alan Eustace, Google's senior vice-president for engineering spun: "Over the next few months we'll be shutting down a number of products and merging others into existing products as features."
He added: "This will make things much simpler for our users, improving the overall Google experience. It will also mean we can devote more resources to high-impact products – the ones that improve the lives of billions of people. All the Googlers working on these projects will be moved over to higher-impact products."