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Baidu Announces Android Based Mobile OS ‘Baidu Yi’

Baidu Inc., more commonly known as China’s answer to the search giant Google, has announced its plan to come up with its own mobile operating system software.

Despite being based on the Android platform, the new offering from Baidu, dubbed Baidu Yi will bring along with it unique features of its own, and will be integrated with the company’s own web services, the Chinese search engine announced.

Baidu also revealed that the OS platform will feature its own Mapping services - meaning the company’s tit for tat response to the massively popular Google Maps. In addition to that, Baidu Yi will also have a built in music player, as well as an eBook reader, modelled after Apple’s very own iBook.

The new offering from the company is not only going to battle Android devices, but it will also offer a tough competition to Apple whose iPhone is gradually spreading its wings over the Chinese market.

It is yet to be known on what version of the Android OS, the brand new Baidu Yi will be based on. Now, what remains interesting to see is how the rival companies, particularly Apple and Google responds to this new threat emanating from the Chinese search giant.

Ravi Mandalia

Ravi Mandalla was ITProPortal's Sub Editor (and a contributing writer) for two years from 2011. Based in Ahmedabad, India, Ravi is now the owner and founder of Parity Media Pvt. Ltd., a news and media company, which specializes in online publishing, technology news and analysis, reviews, web site traffic growth, web site UI. Ravi lists his specialist subjects as: Enterprise, IT, Technology, Gadgets, Business, High Net Worth Individuals, Online Publishing, Advertising, Marketing, Social Media, News, Reviews, Audio, Video, and Multi-Media. He has also previously worked as Dy. Manager - IT Security at (n)Code Solutions.