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Dell Targeting Chinese Tablet Market with Baidu Tie-up

Computer maker Dell has joined hands with China’s largest internet company Baidu to launch smartphones and tablets running on Baidu’s Android based mobile operating system in China.

Baidu has announced its plans for the Baidu Yi operating system and revealed that it partnered with key hand set makers to offer the platform on smartphone and tablet devices.

The announcement came after the company, which runs the largest search engine in China, dished out a set of tools that will allow developers to integrate Baidu services like mapping, e-reading and music to their mobile apps.

According to PC World, a spokesperson for Dell confirmed that the two companies were indeed developing a tablet device but refused to give further details.

"We have a partnership with Baidu and you know we have the Streak 5 tablet, so the partnership will be in that space," a Dell spokeswoman told Reuters.

Analysts believe that the partnership with Baidu will give Dell first mover advantage in the largely untapped smartphone and tablet devices market in China. Dell has not had much success with its Streak tablet devices in the western markets but perhaps China will help revive the brand.