Search engine giant Google has announced that it has made considerable progress in tackling copyright infringement on its platform.
Back in December, the company had introduced four new policies in order to tackle the problem of online piracy plaguing the platform. The company decided to create new tools for filing take down requests and vowed to reduce the response time for such requests to 24 hours. Google said in a blog post that it has already released the tools which were being actively used by content providers.
Google also decided to tweak its Autocomplete feature, which predicts users’ search term even before they finish typing it, so that it does not display terms related to piracy.
The company also started denying websites which feature infringing material to use its AdSense advertising program while websites with legitimate content will be favoured in search results on Google.
“These four initiatives have been an important part of our work combating piracy these last several months, but we’ve been pursuing other avenues as well. We continue to believe that making high-value content available in authorized forms is a crucial part of the battle against online infringement,” Google said.