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Intel Partners Not So Warm Over Ultrabook Prospects

News coming from Taiwan suggests that first-tier notebook vendors partnering with Intel on the Ultrabook project will limit their initial shipment volume to under 50,000, because they want to test the water as they believe that demand for notebooks won't recover in Q4 2011.

Monica Chen & Joseph Tsai from Digitimes (opens in new tab) write that the four big notebook brands: Acer, Lenovo, Toshiba and Asus will start shipping their Ultrabooks in September with preorders kicking off in October.

Furthermore, Intel will be hosting a conference for partners on the 14th of September, presumably during IDF, to iron out any issues associated with Ultrabooks.

Ultrabooks are essentially a rehashed version of the CULV-based ultra-thin laptops which did not perform as well as expected partly because they were priced well above netbooks.

Digitimes also added that many in the notebook industry consider the Ultrabook as being the "last resort" for boosting falling notebook sales, but the mood is pessimistic, to say the least, which means that Intel is very unlikely to achieve its aim of grabbing 40 per cent of the consumer market with the Ultrabook.

Désiré Athow
Désiré Athow

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at ITProPortal.com where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.