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Microsoft Denies User Location Tracking Allegations

Software giant Microsoft has denied tracking Windows Phone 7 users’ location without their consent, in a response to a lawsuit filed a few days ago.

The lawsuit, which was brought forward by Rebecca Cousineau of Michigan, claims that Microsoft tracks users’ location, using the camera feature on Windows Phone 7, even after they chose to opt out of the service.

Microsoft was accused of tracking users’ location even before the company offered them a chance to opt out. The lawsuit claimed that Microsoft was collecting the data for a new advertising service for the platform.

“Microsoft is investigating the claims raised in the complaint. We take consumer privacy issues very seriously. Our objective was--and remains--to provide consumers with control over whether and how data used to determine the location of their devices are used, and we designed the Windows Phone operating system with this in mind" Microsoft said in a statement, acknowledging the lawsuit.

This is the second time this year that Microsoft has denied tracking user location without consent. The first time it was said to be tracking the location of devices and PCs, but Microsoft denied doing so without user permission.

The company claims that when users opt in for the service, there data is completely anonymised and it is impossible to identify a particular user or device from the data.