Having conquered the lion’s share of the online video streaming market in the US and Canada, Netflix started spreading its wings over Latin America and the Caribbean on Monday.
Brazil was the first country to have received this new offering from the online video giant on Monday, and according to Netflix, it will be spreading its services to 43 countries and territories in the region over the next 7 days or so.
Experts believe that this initiative taken by the company will eventually result in an expansion of its fan base almost exponentially. Netflix currently has near about 23 million subscribers in the US and Canada alone. If we are add to that the potential in the Latin American market consisting of some 205+ million Internet users, that’s definitely some serious business opportunity that the company is keen to capitalise on.
"We've licensed thousands and thousands of hours of feature films, classic favourites, gripping telenovelas, documentaries and kids shows we know you'll enjoy," Rochelle King, Netflix vice president of user experience and design wrote on the company's blog (opens in new tab).
"We've been testing and figuring out the right internet architecture to make sure the quality and speed of the Netflix streaming experience is the best it can be," she added.