A new shocking discovery has shed light into the fact how immensely easy it is for rogue elements to cause widespread damage to small businesses using nothing else but Google’s online mapping service.
The matter has come into the daylight following the discovery of multiple instances when numerous small businesses all across the country were labelled as “This location is permanently closed" on Google Maps even when they were functioning healthy and dandy.
Most of these instances are believed to have been the outcome of business rivalry wherein some jealous business tried to exploit the easy editing and labelling features of Google Maps to cause damages to a more successful rival.
Worse even, the false labelling can last for days, and even weeks until somebody notices and re-edits it.
“I’d say that it was in June that we started to see a big uptick in complaints about this in online forums,” said Linda Buquet of Catalyst eMarketing in San Marcos, according to this New York Times report.
“It might be that a number of consultants are now offering services like ‘nuke your competitor’ in Google Places. But it could just be a competitor, acting alone,” she added.
[Image courtesy: Texas MPA Admission Blog]