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Small Businesses Suffering from ‘Closed’ Spam on Google Maps

A new shocking discovery has shed light into the fact how immensely easy it is for rogue elements to cause widespread damage to small businesses using nothing else but Google’s online mapping service.

The matter has come into the daylight following the discovery of multiple instances when numerous small businesses all across the country were labelled as “This location is permanently closed" on Google Maps even when they were functioning healthy and dandy.

Most of these instances are believed to have been the outcome of business rivalry wherein some jealous business tried to exploit the easy editing and labelling features of Google Maps to cause damages to a more successful rival.

Worse even, the false labelling can last for days, and even weeks until somebody notices and re-edits it.

“I’d say that it was in June that we started to see a big uptick in complaints about this in online forums,” said Linda Buquet of Catalyst eMarketing in San Marcos, according to this New York Times (opens in new tab) report.

“It might be that a number of consultants are now offering services like ‘nuke your competitor’ in Google Places. But it could just be a competitor, acting alone,” she added.

[Image courtesy: Texas MPA Admission Blog (opens in new tab)]

Ravi Mandalia
Ravi Mandalia

Ravi Mandalla was ITProPortal's Sub Editor (and a contributing writer) for two years from 2011. Based in Ahmedabad, India, Ravi is now the owner and founder of Parity Media Pvt. Ltd., a news and media company, which specializes in online publishing, technology news and analysis, reviews, web site traffic growth, web site UI. Ravi lists his specialist subjects as: Enterprise, IT, Technology, Gadgets, Business, High Net Worth Individuals, Online Publishing, Advertising, Marketing, Social Media, News, Reviews, Audio, Video, and Multi-Media. He has also previously worked as Dy. Manager - IT Security at (n)Code Solutions.