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Twitter Extends Search Deal with Microsoft, Not Google

Microsoft’s Bing has extended its search deal with micro-blogging platform Twitter for another two years.

The partnership, which was announced in a series of Tweets, comes after Twitter failed to renew its deal with search engine giant Google.

Twitter was more keen to work things out with Bing in order to make sure that things don’t go the same way as it did with Google, sources told All Things D.

The platform has a bitter relationship with Google with the search behemoth doing little to fix it because now it has its own social network to get the data streams from. Still, as Google+ is in its nascent stage, Twitter’s data feeds are considered valuable for any search engine.

The renewed partnership between Twitter and Microsoft was announced on Twitter. The official Twitter account sent a tweet to Bing about how amazing their previous partnership had been.

Then Bing tweeted “@Twitter Let's say we stick together and do bigger and better things?”, followed by a tweet by Twitter saying “@bing We're in. Can't wait for what comes next”.

The companies did not reveal any more information regarding the renewed search deal and what it involves and other details.

Ravi Mandalla was ITProPortal's Sub Editor (and a contributing writer) for two years from 2011. Based in Ahmedabad, India, Ravi is now the owner and founder of Parity Media Pvt. Ltd., a news and media company, which specializes in online publishing, technology news and analysis, reviews, web site traffic growth, web site UI. Ravi lists his specialist subjects as: Enterprise, IT, Technology, Gadgets, Business, High Net Worth Individuals, Online Publishing, Advertising, Marketing, Social Media, News, Reviews, Audio, Video, and Multi-Media. He has also previously worked as Dy. Manager - IT Security at (n)Code Solutions.