The London IT Show has announced that it will be partnering with CeBIT, "the world's biggest technology show", in order to increase attendance numbers (presumably both in terms of visitors and exhibitors) at both shows.
The announcement comes a few months after CeBIT penned a similar agreement with Computex Taipei. The agreement between the two parties means that the Deutsche Messe team will use the inaugural LITS event (from October 21st-23rd 2011) to promote CeBIT 2012.
CeBIT attracted 339,000 visitors from more than 110 countries last year together with roughly 4200 companies signing in; in comparison, LITS is expecting to attract 20,000 visitors over the three days it will operate and position itself as a crucial event ahead of the lead-up to the very busy Christmas period.
Jay Tyson, Events Director of LITS, commented “It is great for LITS to be in a partnership with the world’s largest tech event, CeBIT. We aimed for LITS to be recognised as part of the international calendar of shows within three years, so for it to happen before we have even opened our doors for the first time is a sign of how far we have already come.”
You can find out more about the London International Technology Show from the official website (opens in new tab).