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Chinese Giant To Launch High End Rival To iPhone 5 With Philips Branding

Little known Shenzhen Sang Fei Consumer Communications, a Chinese company which bought the mobile phone business of Dutch-based electronics conglomerate Philips five years ago, will start selling smartphones that bear the familiar name in India before the end of 2011.

The top of the range model will be the X9320 which, one executive said, would provide tough competition for the Samsung Galaxy S series of handsets and presumably the soon to be launched iPhone 5.

The specs are sketchy as it stands; the phone will come with a 4.3-inch capacitive touchscreen, as well as Android 2.3 Gingerbread, two cameras and two SIM slots. The X9320 is also very likely to come with Philips' Xenium technology which may significantly increase the stand by and talk time of the device.

Other Philips smartphones featuring the technology have a stand by time of 960 hours and talk time of around 15 hours; in comparison, the iPhone 4 has a stand by time of only 300 hours and talk time of 7 hours on 3G.

The phone is said to be going on sale in India for around 8200 Indian Rupees, which is the equivalent of £110 and sounds impossibly cheap. But then, this is the country where a subsidised Android-based tablet will go on sale in 2012 with a tag price of $35.

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.