Everything Everywhere announced on Wednesday that it is enhancing the company’s mobile TV platform with the introduction of live video streaming content.
The move was taken by the company with the hope that the number of mobile TV subscribers within the country is going to increase by almost six times in the coming 3 years alone.
Everything Everywhere, which came into being following the merger of T-Mobile and Orange last year, has now inked an agreement with Red Bee Media in order to strengthen its stake in the mobile TV market.
The joining forces with Red Bee will now allow the company to provide live content from as many as 40 channels including the likes of Eurosport, ITV1, ITV2, Sky New, ITN News, national Geographic, Sky Sports 1, Sky news etc.
“We’re excited to be at the very forefront of this evolution and are proud to work with Everything Everywhere, our first RedPlayer customer, as the enabler to their next generation mobile TV service,” Bill Patrizio, CEO of Red Bee Media said, Retail Gazette (opens in new tab) reports.
Paul Jevons, the Director of Products at Everything Everywhere, on the other hand expressed his mind on this new offering by saying: “We’re evolving our mobile TV service to ensure we offer our customers a best in class viewing experience.”