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Google Reveals Carbon Footprint, Defends its Electricity Usage

Search giant Google revealed on Thursday the company’s energy consumption footprint - and to everyone’s shock, it was found that the company uses as much electricity as would be required to power 200,000 homes.

The Mountain View based technology firm did not forget to claim that despite such heavy consumption of electricity, its contribution to the environment is larger than that by any of its rivals.

Google also pointed out how its custom made data centres consumed at least 50 percent less energy than any other average installation worldwide generally does.

The company claimed via an official Google blog that its cloud based technology was saving power worldwide. It also stated that Gmail could use as much as 80 times less power than any in-house email system does.

“We compared Gmail to the traditional enterprise email solutions... Switching to Gmail can be almost 80 times more energy efficient than running in-house email,” the blog post (opens in new tab) read.

“This is because cloud-based services are typically housed in highly efficient data centres that operate at higher server utilization rates and use hardware and software that’s built specifically for the services they provide” it added.

Ravi Mandalia

Ravi Mandalla was ITProPortal's Sub Editor (and a contributing writer) for two years from 2011. Based in Ahmedabad, India, Ravi is now the owner and founder of Parity Media Pvt. Ltd., a news and media company, which specializes in online publishing, technology news and analysis, reviews, web site traffic growth, web site UI. Ravi lists his specialist subjects as: Enterprise, IT, Technology, Gadgets, Business, High Net Worth Individuals, Online Publishing, Advertising, Marketing, Social Media, News, Reviews, Audio, Video, and Multi-Media. He has also previously worked as Dy. Manager - IT Security at (n)Code Solutions.