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Comment: Ya-Who will buy Yahoo?

It must feel bitter cold inside Yahoo's board as the once mighty internet giant, who was the Facebook of its age, fired its CEO a few days ago and has put a big, bold "for sale" sign outside its virtual front door according to the Wall Street Journal.

The company once infamously kept Microsoft at bay by refusing a $44 billion acquisition, nearly three times its current market capitalisation with the share price reaching its lowest for a year at $11.09 on the 9th of August.

Somehow, Yahoo was convinced that it was worth more than that and somehow, a company that was once synonymous with the internet itself managed to lose its focus and shoot itself in the foot by taking the wrong decisions at the wrong time - like getting rid of Delicious, Buzz and Geocities.

That said, Yahoo is a still a formidable force to be reckoned with, a giant with one knee on the ground - but a giant nonetheless. The latest figures for the US search market shows that Yahoo is still second to Google (albeit a distant one) and the fourth largest online property behind Facebook, Youtube and Google.

As to who could buy Yahoo, the fact that the site is still worth a lot of money means that only someone with very deep pockets could get things moving. Microsoft or Facebook could wait for the share price of Yahoo to drop a bit more before buying it and merging it with MSN, but our money is on a yet-to-be-named outsider stepping in.