App start-up Echoecho has received $750,000 from Google’s investment arm and UK-based venture capital firm, PROfounders Capital.
The company currently makes apps for Google’s Android platform, Nokia’s Ovi Store, Apple’s iOS platform and Research in Motion’s BlackBerry platform. The app, which allows users to share their location with friends, will be available soon for Microsoft’s Windows Phone 7 platform.
The investment from Google Ventures and PROfounders Capital will be used for product development, hiring new talent and to scale its operations.
The Echoecho application allows users to send anyone on their phone’s contact list a ‘Where are you?” request. If the contact has the app on their phone and accepts the request, they will be able to see each other’s location on a geographical map.
"We've all been in a situation when we're near our friends, but can't actually find them. We wanted to create an app for that and we wanted one that people would actually use - that doesn't destroy the battery life of your phone, broadcast your location to everyone in the world or force you to join yet another social network," said Echoecho co-founder and CEO, Nick Bicanic.
"We already carry around our real social network in the address books of our smartphones and that's the social network that really matters," he added.