CBS tweeted that former Apple CEO Steve Jobs had died on Twitter following an unconfirmed rumour, causing massive panic among fans and well wishers.
However, the channel later realised its mistake and apologised for tweeting the unverified news. The channel removed the tweet in question but not before it was retweeted by hundreds of people on Twitter.
The offending tweet was sent by the official Twitter account belonging to What's Trending a CBS show that is hosted by Shira Lazar.
“Reports say that Steve Jobs has passed away. Stay tuned for more updates,” the account had tweeted.
The tweet was later removed after which a somewhat apologetic tweet appeared, “Reports of Steve Job's (sic) death completely unconfirmed.”
Later, Lazar, who is also the show’s executive producer tweeted, “On behalf of all of us at @disruptgroup we sincerely apologize for the inaccuracy that was tweeted earlier today.-EP/ Host @WhatsTrending,”
Steve Jobs, who was replaced by Tim Cook after he stepped down from the post of Apple CEO, has been battling with a rare form of pancreatic cancer since 2003.
He has undergone extensive treatment for his illness and even had a liver transplant to deal with the disease.