With VMware dominating the server virtualisation market for ages, and the Windows maker Microsoft eying on displacing it from the top-spot with its own might, the battle between both the companies is showing no sign of cooling down.
Instead, seems like a new phase has began in the rivalry between the two companies with the operating system giant trying desperately to climb up the virtualisation ladder real fast.
Earlier in the year, a larger chunk of the industry was expecting the vRam, which happens to be a bit on the more expensive side to make it easier for Microsoft to enter the market and woo consumers with its relatively cheaper option in the form of Hyper V suite.
It did not happen though as VMware continued to, and still continues to remain a key factor in the server virtualisation industry. So, basically seems like Microsoft will have think of some other methods in order to surpass VMware in terms of its stakes in the market.
"What's happening is that Microsoft technology is maturing, and they're maturing their sales process, investing lot of money in getting customers to test pilot virtualisation solutions. And so we are seeing some impact from that," said Mike Strohl, president of Entisys, a Concord, Calif. - based virtualisation VAR that partners with both Microsoft and VMware, CRN reports.