Skip to main content

AOL & Yahoo: The Demise Of The Portal

Rumour has it that AOL and Yahoo, two technology companies who not so many years ago had become almost synonymous with the internet itself, are looking to merge (although Yahoo could potentially choose to acquire AOL using its cash reserve).

Getting these two former web giants under one umbrella however, is not a sure recipe for success, or as Ars Technica puts it - could two wrongs make a right (opens in new tab)?

Beyond the fact that both AOL and Yahoo have just lost two key employees - Carol Bartz and Michael Arrington - almost certainly due to internal strife, there's the lingering feeling that we're on the verge of a new era, one which is marked by the death of the portal, the "jack of all trade" of the web (ed: ironic given that our name is still ITProPortal).

A web portal is generally the name given to a site that provides services and content in one place, a convenient one stop shop that no longer seems to have its place in a polarised online environment. Like black holes ripping apart existing stars, Google and Facebook are sucking unique visitors from both Yahoo and AOL.

The two web giants proceed differently though; Google provides an array of apparently disparate & compelling services with the biggest being Gmail, Search and Youtube. Facebook on the other hand is a younger version of AOL, a closed, walled garden, which owes its success to its ability to keep its users connected and glued together.

The fundamental difference between the two though is traditional, top-bottom content production. Neither Facebook nor Google produces content per se (although with Google's acquisition of Zagat, that might be disputed) with both relying overwhelmingly on users (e.g. Youtube) to produce and publish content.

AOL wants to become a leading content publisher through the acquisition of Huffington Post, Engadget, Techcrunch while launching innovative publishing schemes like, similar to Yahoo's own Associated Content.

But the world, it seems, has moved away from consuming news to living it via Facebook and Twitter, with AOL and Yahoo both increasingly finding themselves on the fringes.

Désiré Athow

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.