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Facebook app is Android's most-used

Google's own apps are proving the most-used apps on Android handset, according to a study by global information outfit Nielsen.

Google Maps is the most used app on the platform, figure from the first mobile audience measurement data from metered smartphone usage in the U.S suggest. With Google's Gmail also in second spot, you can see why Google is prepared to make Android a give-away. Lurking in third spot however is that pesky Facebook. Google's own go at a social network is in 20th place on the list - not bad for an upstart.

Where the gender divide was barely noticeable on ome apps, Facebook's mobile app saw an active reach of 81 per cent for women Android users compared to just 69 per cent for men. Twitter also reached more women (16.5%) than men (13.4%). However, Google+, the newest social network, had more than twice the active reach among men (15.8%) than women (7.2%).

'Active reach' is defined as the percentage of Android owners who used an app within the past 30 days.”

Top 20 Android Apps in the US

App Overall Active Reach

Android Market 90.5%
Google Maps 74.6%
Gmail 74.5%
Facebook 73.5%
Google Search 71.9%
YouTube 51.4%
Advanced Task Killer Free 26.1%
Angry Birds 25.9%
QuickofficePro 25.3%
Pandora Radio 23.9%
The Weather Channel 17.8%
Amazon AppStore 17.7%
Words With Friends 16.0%
Talk – Text to Voice 16.0%
Twitter 14.9%
Barcode Scanner 13.9%
Adobe Reader 13.9%
Angry Birds Rio 13.6%
Kindle 12.4%
Google+ 11.8%

Source: Nielsen Smartphone Analytics, Device-meter data from July 2011, Android Smartphone Users, 18+