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Nvidia Set To Challenge Qualcomm With Grey

Chip designer Nvidia has introduced yet another codename to its Tegra roadmap. After Kal-El, Kal-El+ and Wayne, all of which will be targeting superphones, tablets and clamshells, Grey is set to aim at the more mainstream smartphone market.

The new chip - which is set to be launched in 2013 - will combine the familiar Tegra SoC and a baseband chipset using technology acquired from Comms specialist Icera technologies earlier this year.

Grey (ed: perhaps a tribute to Jean Grey, from X-Men) will be Nvidia's answer to Qualcomm's integrated, single chipset offering and will aim at a more price sensitive segment.

A slide - available here (opens in new tab) - shows a probable overlap between Wayne and Grey which means that Grey will almost certainly be a simpler, more power efficient & therefore cheaper version of Wayne.

Nvidia's past roadmaps have also shown at least two other chipsets, Logan and Stark. Roadmaps, however, are fluid and we're quite intrigued by what Kal-El+ will bring to the market given that Nvidia's Tegra 2 3D hasn't yet materialised.

Nvidia Tegra 2 chipsets have been a runaway success even finding their places in Samsung products; the Korean manufacturer chose Nvidia's products instead of its own Exynos SoCs.

Désiré Athow

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.