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Nvidia Targeting Windows Phone with ‘Grey’ Launch

A new revelation from the chipmaker Nvidia has confirmed that the company is planning to get its chips into the Windows Phone pretty soon.

According to a slide show presented by the company, it is going to take one on one with the arch rival Qualcomm by launching a combined processor/baseband chipset sometime in 2013. The new offering has been termed as “Grey” by a set of slides demonstrated by the company’s CEO Jen Hsun Huang at the CTC (City Technology Conference) held last week.

The slides, which are termed as “leaked” by a section of the media, are actually genuine and official. And despite their complexity, the slides quite clearly portrayed that Nvidia is looking forward to target all the major operating system platforms currently in action including Linux, Android, Windows 8, as well as Windows Phone.

As of now, Redmond based operating system giant is using Qualcomm chipsets in their Windows Phones. However, with Nvidia eying on the growing popularity of the WP devices could soon alter the status quo of the platform.

Lately, Nvidia has been seen putting a lot of efforts in its mobile hardware offerings, and if it successfully launches the “Grey” in the WP family line up, it will surely be a win-win situation for both the tech giants.

Ravi Mandalia

Ravi Mandalla was ITProPortal's Sub Editor (and a contributing writer) for two years from 2011. Based in Ahmedabad, India, Ravi is now the owner and founder of Parity Media Pvt. Ltd., a news and media company, which specializes in online publishing, technology news and analysis, reviews, web site traffic growth, web site UI. Ravi lists his specialist subjects as: Enterprise, IT, Technology, Gadgets, Business, High Net Worth Individuals, Online Publishing, Advertising, Marketing, Social Media, News, Reviews, Audio, Video, and Multi-Media. He has also previously worked as Dy. Manager - IT Security at (n)Code Solutions.