Skip to main content

Twitter Moves to Court Against Twittad, Claims Ownership of ‘Tweet’

Microblogging platform Twitter wants an exclusive right over the term “tweet”, even though it was coined by and currently in possession of some third party.

According to recent reports, Twitter has filed a lawsuit in which it is claiming its exclusive right over the term “Tweet”, currently in possession of the ad company Twittad.

The term “Tweets” was first used by Twittad, well before Twitter became popular as it is today. The firm first officially filed for the term during its strapline “let your ad meet tweets”, some three years back in July 2008.

According to the microblogging platform founded in July 2006, the term “tweet” has earned popularity owing to the features and services provided by the website, and not because of Twittad’s straplines. The company tried to back this claim by citing examples of the features such as ‘retweet’ and ‘tweetdeck’ in its website.

"This action arises from the registration of the mark 'Let Your Ad Meet Tweets' by Twittad in connection with online advertising services for use on Twitter," Twitter said, according to this The Inquirer (opens in new tab) report.

"Defendant's registration unfairly exploits the widespread association by the consuming public of the mark 'tweet' with Twitter, and threatens to block Twitter from its registration and legitimate uses of its own mark," it added.

Ravi Mandalia

Ravi Mandalla was ITProPortal's Sub Editor (and a contributing writer) for two years from 2011. Based in Ahmedabad, India, Ravi is now the owner and founder of Parity Media Pvt. Ltd., a news and media company, which specializes in online publishing, technology news and analysis, reviews, web site traffic growth, web site UI. Ravi lists his specialist subjects as: Enterprise, IT, Technology, Gadgets, Business, High Net Worth Individuals, Online Publishing, Advertising, Marketing, Social Media, News, Reviews, Audio, Video, and Multi-Media. He has also previously worked as Dy. Manager - IT Security at (n)Code Solutions.