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UK Gov Wants Google To Step Up and Curb Piracy

The UK government has claimed that search engine giant Google must join it in its fight to curb online piracy.

While addressing the Royal Television Society’s Cambridge Convention Jeremy Hunt, the Secretary of State for Culture, Media and Sport, is expected to call on Google and other search engines along with online advertisers to join hands against those who seek to profit by breaking copyright laws online

Hunt called on such internet companies to make it difficult for pirates to infringe copyrights online. He also indicated that if the companies don’t do so on their own accord that the government might force them into acting via the Communication Bill.

According to Daily Telegraph, the search engines should work against websites that infringe copyright, the government believes.

“We intend to take measures to make it more and more difficult to access sites that deliberately facilitate infringement, misleading consumers and depriving creators of a fair reward for their creativity,” Hunt is expected to say.

“The government has no business protecting old models or helping industries that have failed to move with the times. But those new models will never be able to prosper if they have to compete with free alternatives based on the illegal distribution of copyrighted material,” he will add.

Ravi Mandalla was ITProPortal's Sub Editor (and a contributing writer) for two years from 2011. Based in Ahmedabad, India, Ravi is now the owner and founder of Parity Media Pvt. Ltd., a news and media company, which specializes in online publishing, technology news and analysis, reviews, web site traffic growth, web site UI. Ravi lists his specialist subjects as: Enterprise, IT, Technology, Gadgets, Business, High Net Worth Individuals, Online Publishing, Advertising, Marketing, Social Media, News, Reviews, Audio, Video, and Multi-Media. He has also previously worked as Dy. Manager - IT Security at (n)Code Solutions.