Jeremy Hunt, the cultural secretary in the UK government has appealed to search engines like Google and Internet Service Providers (ISP) across the country to step forward and take a more active role in order to prevent online piracy.
According to Hunt, both ISPs and search engines should pro-actively block all those links that lead to websites containing copyright infringing materials for downloads.\
The new proposal also appeals to all advertisers to withdraw their ads from the pirated websites, in addition to which, banks and credit card companies are also being asked not to allow their customers from carrying out transactions with these sites.
"We do not allow certain products to be sold in the shops on the high street, nor do we allow shops to be set up purely to sell counterfeited products," the cultural secretary told the Royal Television Society's Cambridge Convention, according to this report by The Independent, UK.
"Likewise we should be entitled to make it more difficult to access sites that are dedicated to the infringement of copyright. Sites that are misleading customers and denying creators fair reward for their work," Mr. Hunt added.