Microsoft recently introduced the Xbox TV platform to a group of financial analysts in anticipation of a product launch during the upcoming holiday season.
Microsoft plans to use the massive install base of its Xbox 360 Kinect motion gaming platform to build its TV platform.
At the presentation, Microsoft CEO Steve Ballmer failed to provide details like who the content partners be, how much the company plans to charge and which movies and shows will be available on demand, as reported by CNN.
He did say the company will be working with ‘dozens or hundreds’ of video content providers. Apart from giving access to on-demand video content, the company will allow users to watch live TV programs as well including news, sports and other channels.
The catch is that Microsoft will be using Kinect’s voice command capabilities and Bing search engine for easy navigation.
"Having all of that content is right on, it's fantastic, but it brings a new challenge with it," Ballmer said.
"Certainly we all know the frustrations of using guides and menus and controllers, and we think a better way to do all of this is simply to bring Bing and voice to Xbox. You say it, Xbox finds it," he added.