Nintendo boss Satoru Iwata has rejected calls from his company's shareholders to branch out into the burgeoning smartphone gaming market, stating categorically that Mario won't be coming to mobiles any time soon.
Speaking to Japanese newspaper Nikkei, Iwata confirmed that he has absolutely no interest in developing versions of Nintendo's popular console games for smartphone or tablet platforms, despite calls from his company's shareholders to do exactly that amid plunging profits and lacklustre sales.
Nintendo's 3DS, the first hand-held console to feature a glasses-free 3D display, hasn't been doing well. Despite a drop in price, the increasing quality and complexity of games for smartphones and tablets - which are frequently priced in in the single figure ranges - make the £30 users spend on a full-blooded console game seem expensive.
With buyers not biting, Nintendo's stock has taken a hammering - as it did, strangely enough, the last time the company launched a 3D console, the Nintendo Virtual Boy - dropping over 44 per cent in the last year.
Attempts by the company to tart-up the ailing platform, with the impending launch of a PlayStation-style second analogue stick accessory and some new first- and third-party titles, haven't done much to drive interest, and much is being pinned on the company's upcoming Wii U mainstream console to bring its share price back from the doldrums.
If the Wii U fails to capture the public's imagination, then Iwata could find himself eating his words and begging the likes of Apple and Google to take Mario, Donkey Kong, Link, and Samus to the heart of their mobile platforms with cut-price creations featuring the once-legendary Nintendo Seal of Quality.